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Boletín de Dinámica de Sistemas


Sociocybernetics


Technology Substitution on a Limited Market, The Innovation Multiplying Factor and its Consequences. A System Dynamic Approach.

Authors: M. in Sc. BERNAL- PÉREZ Rolando*, Dr. Martín García Juan**, Bio. Calluela Diana**.
e-mail: quesadilladesesos@yahoo.com, jmarting@catunesco.upc.edu


7th International Conference of Sociocybernetics "TECHNOLOGY AND SOCIAL COMPLEXITY"

Abstract:

Technology substitution process can be modeled for technology based limited market. New product usually get a competitive advantage by improving certain capabilities or performance in technical key factors. Then a gap is established. This gap can be expressed as a multiplying factor of technology. By knowing this factor and other key factors such as loyalty, return cycles and stock turnaround, market behavior can be modeled under a systemic approach, and decision making can be done. This modeling reduces uncertainty and allows a better understanding of complex processes such as technology substitution.

Bibliography:

FREEMAN Christopher "Technology, policy, and economic performance: Lessons from Japan", Printer Publishers, London, 1987.

MARTÍN Juan, "Sysware", Juan Martín García, Barcelona, Spain, 2004.

MARTÍN Juan, "Teoría y Ejercicios Prácticos de Dinámica de Sistemas", Juan Martín García, Barcelona, Spain, 2003.

PORTER Michael, "Ventaja Competitiva", 2ª Ed., CECSA, Mexico, 2002.

STERMAN, John, "Business Dynamics: System Thinking and Modeling for a Complex World", Irwin- Mc Graw Hill, EE.UU., 2000.


* PhD Student at the UPC´s UNESCO Chair on Sustainability, National Autonomic University of Mexico (UNAM) teacher. ** UPC. Sustainability UNESCO Chair collaborator. Address: UNESCO Chair on Sustainability Office, Bui. TR1 UPC. C. Colom no.1, 08222 Terrassa, Spain.


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